The brand is a collaborated creation of Guy Tevel and his partner in life, Keren Erenreich.
The brand expresses the symbiotic personal and professional merge between them.
Guy Tevel is an industrial designer and artist. In his professional experience of over a decade, Tevel designed military products for global firearms companies. Hence the idea of creating a masculine, powerful and elegant jewelry collection for men.
Keren Eherenreich is a marketing and business manager for the last 15 years. Eherenreich has a rich experience in global brand marketing strategy and advertising. she is a free spirit and creative mind, enthusiastic for fashion and art.